Course curriculum

  • 1

    Getting started

    • Introduction to the training

    • The science of storytelling and why you need this course

    • The learning journey

    • How to use the learning platform

    • Pre-training survey
  • 2

    Module 1 tutorials to access before the Live session

    • Introduction to the module

    • Typical insight communication

    • The story build framework

    • Step 1: Developing the story premise

    • Step 2: Building the story plot

    • Step 3: Managing a POV

    • Case study example
  • 3

    Module 1 pre-tasks to complete before the Live session

    • Task 1: Sharing your storytelling aspirations on our bullentin board

    • Task 2: Draft your story outline
  • 4

    Live Campus 1

    • Agenda
  • 5

    Module 1 follow up activities

    • Action plan

    • Task 3: Creating a story on a page
  • 6

    Module 2 tutorials to access before the Live session

    • Introduction to the module

    • Breaking old habits

    • 3 steps to more user-centric design

    • Step 1: Incorporating all learning styles

    • Step 2: Selecting output type by usage

    • Step 3: Selecting the right visual for telling the story

    • Bringing the story to life - example using numerical data

    • Bringing the story to life - example using photographic data

    • Brining the story to life - example using geo-spatial data

    • Bringing the story to life - example turning open data into works of art
  • 7

    Module 2 pre-tasks to complete before the Live session

    • Task 4: Sharing visual best practice

    • Task 5: Bring your story to life
  • 8

    Live Campus 2

    • Agenda
  • 9

    Module 2 follow up activities

    • Action plan

    • Task 6: Creating a visual executive summary
  • 10

    Module 3 tutorials to access before the Live session

    • Introduction to the module

    • The execution blueprint

    • 3 ways to improve the effectiveness of your outputs

    • Step 1: A campaign approach

    • Step 2: An initial hook

    • Step 3: Interactive media

    • An example of a a campaign approach using a microsite

    • An example of an engaging hook using video animation

    • An example of multi-media campaign approach
  • 11

    Module 3 pre-tasks to complete before the Live session

    • Task 7: Share ideas and examples to the Padlet board to stimulate a brainstorm session
  • 12

    Live Campus 3

    • Agenda
  • 13

    Module 3 follow up activities

    • Action plan